Let’s say you own a store that sells children’s clothing. You receive a shipment of summer clothes and swimwear, and you’re anxious to tell your customers about the cute new selections as well as see immediate sales results. You create an email that includes photos, product information, and a special coupon that’s only valid for 24 hours. Within minutes of sending your email, you get responses in the form of questions, comments, and orders. Your email marketing brings immediate results.
Initial contact with prospects typically finds them unready to do business. In fact, research shows that only 25% of leads are immediately sales-ready, while 50% of leads are qualified but not yet ready to buy. Nurturing, therefore, is critical for pushing your leads closer to the buying stage.
Many businesses and organizations send email newsletters to stay top of mind for their recipients. Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers.
Dedicated emails, or also known as stand-alone emails, contain information about only one offer. For instance, you can notify your target audience about a new whitepaper you have released or invite them to attend an industry event that you are hosting. Dedicated emails help you.
Lead Nurturing Emails
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. That's why it's important to define your buyer personas to reach your target audience effectively. Otherwise, your emails get left unopened or deleted.