Instagram is arguably the most used digital and social media platform on the planet today. Any and every brand is present on it, and millions of active users are being exposed to fresh content on a daily basis. It’s the absolute perfect opportunity for new and existing brands to make use of the various tools available on the platform to create stunning and effective adverts.
If you have a budget allocated for paid social, you should strongly consider running Instagram ads. Why?
27% of users say they find new products and brands through paid social ads, and Instagram ads can reach over 1.2 billion people or 20% of the world’s population over age 13.
These are obviously the most common type of ads on Instagram since photo sharing is the most prominent feature of the platform. The photo sharing option was once only a means for Instagram account holders to share pictures of their choice with people that they had followed or connected with through Instagram
Sponsored ads are an option available to business accounts on Instagram, and allow the brand to promote their posts through paid ads. These ads appear on the target audience’s home feed, with a direct link to either a website, e-store or back to the profile of the brand.
Instagram stories are a hit feature on Instagram and nearly 80% of the active users on Instagram posts stories at least 2-3 times a week. There is also a major chunk of users who post stories on a regular basis, which mean there’s a lot of traffic being generated through stories. Hence, story ads are all about clever targeting and placement.
Many brands today create video ads especially for digital media because the viewer rate is much higher than other mediums. Instagram typically allows 30-60 second videos to be posted, so brands alter their video content accordingly and either post full-fledged ads or teasers to the actual ad (which then takes them to another video platform like YouTube).