Privacy Policy

Last updated: January 1, 2024

This Privacy Policy explains how Myissues Marketing Inc. ("we", "us", or "our") collects, uses, and protects your personal information in accordance with PIPEDA (Canada's Personal Information Protection and Electronic Documents Act) and applicable Canadian privacy laws.

1. Information We Collect

We collect the following types of personal information when you interact with our website, services, or communications:

  • Contact Information: Name, email address, phone number, and business address when you submit forms or contact us.
  • Business Information: Company name, website URL, and marketing goals when you request a quote or service.
  • Usage Data: Browser type, IP address, pages visited, and time spent on our site, collected automatically via cookies and analytics tools.
  • Payment Information: Billing details processed securely through our payment processor. We do not store full credit card numbers.
  • Marketing Communications: Email open rates, click-through data, and unsubscribe actions when you receive our communications.

2. How We Use Your Information

We use your personal information to:

  • Respond to quote requests, inquiries, and service questions
  • Provide and manage your marketing services
  • Send marketing communications (only with your consent, as required by CASL)
  • Process payments and maintain billing records
  • Improve our website and service offerings
  • Comply with legal obligations

3. CASL Compliance (Canadian Anti-Spam Legislation)

We comply with Canada's Anti-Spam Legislation (CASL). We will only send commercial electronic messages (CEMs) to individuals who have provided express or implied consent. Every marketing email includes an unsubscribe mechanism. To unsubscribe at any time, click the "Unsubscribe" link in any of our emails or contact us at privacy@myissuesmarketing.com.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. You can disable cookies in your browser settings; however, some site features may not function correctly without them. We use:

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: To understand how visitors use our site (Google Analytics)
  • Marketing Cookies: To deliver relevant advertising on third-party platforms

5. Information Sharing

We do not sell, rent, or trade your personal information. We may share your information with:

  • Service providers who help us deliver our services (e.g., email platforms, payment processors)
  • Legal authorities if required by law or to protect our rights
  • Business successors in the event of a merger, acquisition, or business sale

All third-party service providers are contractually bound to protect your information and use it only for the purposes we specify.

6. Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law. Client data is typically retained for 7 years for accounting and legal compliance purposes.

7. Your Rights

Under PIPEDA and applicable provincial laws, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Withdraw consent for marketing communications
  • Request deletion of your data (subject to legal retention requirements)
  • File a complaint with the Office of the Privacy Commissioner of Canada

8. Data Security

We implement industry-standard security measures including encryption, access controls, and regular security audits to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

9. Contact Information

For privacy-related questions or to exercise your rights, please contact our Privacy Officer:

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered clients of material changes via email. Continued use of our services after changes constitutes acceptance of the updated policy.